Kelderman, E. (February 17, 2010). Public opinion of higher education continues downward slide. The Chronicle. Retrieved on Febuary 19, 2010 from http://chronicle.com/article/Public-Opinion-of-Higher/64217/?sid=at&utm_source=at&utm_medium=en
This article presented facts about the declining public opinion of higher education, but I found the posted responses most enlightening and interesting. I think this is such an important conversation for us to have in higher education. The article and responses support the need for universities to place a higher focus on producing a quality education (teaching and learning) at public universities as opposed to what is perceived by the public to be the current focus – the financial well-being of the institution. I would take this a step further and challenge that faculty face more pressure to excel in research, grant writing, and producing publications than in teaching. This debate emphasizes the need to constantly assess how valuable teaching and students learning is in academia.
Kelderman quotes “a nationwide poll conducted in December found that 60 percent of respondents believed colleges are ‘like most businesses and mainly care about the bottom line’ compared with 32 percent who said colleges are mostly interested in ‘making sure students have a good educational experience’ ”. The report resulted from a national telephone interview of 1,000 adults was released by the National Center for Public Policy and Higher Education and Public Agenda, which is a nonpartisan, nonprofit policy-research organization. Evidently, the public ‘s view of higher education has been declining at a steady rate as the public perceives that colleges are not doing enough to keep costs down for students and provide a high quality education. At the same time, 55% of respondents agreed that “a college education is necessary for a person be successful in today’s work world”. This data is presented at a precarious time in history since colleges are facing the difficult challenge of maintaining their state appropriated funding.
As a faculty member at NDSU, I read this article with some skepticism and much dismay. But it was the responses that really fired me up. I absolutely agree that quality teaching needs to be more highly acknowledged and rewarded in both the tenure and nontenure track faculty positions. After all, the university leaders take every opportunity to boast our claim that “students are paramount”. If this is true, our highest priority should be teaching. In all fairness, I have seen a greater emphasis on teaching at this university over the past ten years. The reality is that universities are expected now to operate more like a business in securing and managing budgets and funding. At the same time, as NDSU has been vesting so much energy in progressing to Division I and Carnegie Institution status, there has been more and more pressure on faculty and departments to do research, obtain grants/ funding, and publish. It has been an exhilarating yet exhausting adventure. I also find the influence of the media on public perception extremely frustrating and think professionals in the media need to be challenged to be more accountable for the news that is presented.
Below are some excerpts from this conversation. I apologize for taking so many … I just thought it was fascinating.
“It is the administrators who have pushed the idea of the university as a "business" and the faculty as "employees" whom the administration "manages." Teaching at the real university level has suffered greatly from non-academic stuff such as teacher evaluations and the focus on "workloads," to cite just two examples. How this trend can be undone remains a mystery, at least to me.”
“Of course, this is all the fault of the big bad administrators. Where I come from, faculty treat tenure as a Constitutional right while millions of Americans are un or underemployed, and their contract stipulates that they get paid more money every time they're asked to lift a finger. Are there grotesquely overpaid presidents and coaches who contribute to this problem more than they do to education? There sure are, and something has to be done about that. But there are also grotesquely overpaid faculty members whose research and consulting come before improving any student's experience on campus.”
“The irony is that for decades pol
icymakers have sought to defund higher education and told it to act more like a business. They want the university to serve the market rather than students-- hence Bayh-Dole. Now that the universities have turned into businesses, the people finally realize that they were wrong to get what they asked for.”
“Higher education is suffering in large part because primary and secondary public education is failing. Students don't do homework in high school or if they do, they get an "A" just for turning it in regardless of quality (I've heard this many times from students). Parents don't help them with homework (or can't, for various reasons), and the culture as a whole encourages them to focus on getting rich quick (football, rap star, reality TV star), rather than on finding meaningful work, understanding the global world we live in, watching and reading a variety of news sources, and personal responsibility. Higher education should address its image problem by producing more evidence of what we are facing. For instance, if we were able to publish anonymously the kinds of work we get from our incoming freshmen the first week, might that raise awareness about the problems that originate earlier in the education chain? Of course, this probably can't happen for legal reasons, but it's the kind of evidence that might have some serious impact. Higher ed always thinks of marketing in terms of bright shiny images of sports and labs, but it should also think about sending the message about how it is serving the basic education needs of what is, frankly, a semi-literate population.”
Higher education is suffering in large part because primary and secondary public education is failing. Students don't do homework in high school or if they do, they get an "A" just for turning it in regardless of quality (I've heard this many times from students). Parents don't help them with homework (or can't, for various reasons), and the culture as a whole encourages them to focus on getting rich quick (football, rap star, reality TV star), rather than on finding meaningful work, understanding the global world we live in, watching and reading a variety of news sources, and personal responsibility.
“For years I've been told that my university is a "business" and my students are "customers." I've even had students argue that, since they pay for their classes, they shouldn't have to attend them--the customer, after all, is always right. But the real fallout from the business model is a definition of faculty productivity measured in student-contact hours. In this model, the faculty member who lectures to 200 students and gives machine-graded tests is more "productive" than the one who gives individualized attention to 25 students and reads and comments on their papers. And research isn't an issue where I work--we're supposed to be a teaching institution. It's the corporate model that's ruined higher education.”
“… when an institution measures faculty productivity in terms of student contact-hours. There are of course other ways to measure faculty productivity. My preference is to measure it in terms of measuring gains in student learning (the value-added model)….. Universities vary in the key metrics that they hold sacred. Higher education needs better metrics for faculty productivity, whether in a teaching or a research institution.”
“The reason the public is becoming disillusioned with higher education is not because of the vagaries of college governance and the tenure system, but because higher education has turned itself inward. In research institutions, faculty barricade themselves into their labs while administrators create layers of process to protect the academic environment from the chaos that is the "real world". College presidents extoll the virtues of their "public mission" while provosts speak about "public scholarship" while the public waits to see what will actually come of it all… From the public's perspective, the only thing that comes out of colleges right now are undergraduates who succeed despite the inattention of faculty and incompetence of TAs, and are now struggling to meet the debts imposed by the excesses of the pet programs of administrators… If my experience is in fact representative, then our whole industry needs to examine several questions. Are these perceptions are in fact reality, and if so, how do we change to correct that particular problem? If it is truly a perception problem, then how do we communicate the truth of the situation? … Ultimately, the choice to maintain status quo is not an option. When society views an institution as not meeting its needs, that institution looses support and eventually faces away.”
Carla