I read this daily, I enjoy his perspective on a number of things. His discussion on Monday related to assessment, and what it means, and the reasons why it's done came from a pragmatic perspective--which I enjoyed.
As schools in North Dakota continue to market themselves in order to garner the perspective students to join our campus', they may begin to see assessment data as more of a marketing tool rather than just a means to indicate that the students are learning. With parents who are concerned about their investment in their children's education, using assessment data to set one university apart from another certainly has a marketing flair.
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